Resume

Experienced and passionate, ready to help your brand grow—let’s go!

Full-Time Positions

    • Led global social media strategy and content direction across 15+ brands/divisions ensuring consistent brand expression and agile execution

    • Spearheaded the transition to short-form content and best practice consultation across all brands with analytics guiding our constantly evolving approach

    • Managed CEO and C-Suite social presence including ghostwriting, content development and performance optimization

    • Oversaw global brand governance, templates and visual identity alignment as part of a major brand refresh

    • Partnered with multiple business units and groups on campaigns, product messaging and employer brand strategy

    • Directed crisis communications and developed pre-approved responses ensuring brand safety and rapid responses

    • Developed guides to enable and help employees like a Sales DM playbook for LinkedIn, best practices for social, and led various brand ambassador training sessions globally

    • Spearheaded a dual-language strategy for our LATAM page to satisfy both Portuguese and Spanish speakers

    • Directed global social strategy to elevate brand perception, innovation storytelling and corporate visibility

    • Produced executive and brand content across all major platforms

    • Launched a global social governance council and revised enterprise-wide policies

    • Collaborated with marketing, product and HR teams on cross-channel brand alignment

    • Created and assisted with analytics reports for the Chamber’s various entities

    • Helped establish the concept and layout for an event/gamification app

    • Developed various marketing materials (E0mails, surveys, etc.)

    • Led the development of SEO strategy for detroitdriven.us that more than doubled the number of organic users in two short months

    • Formulated and implemented a social media strategy for Driven (brand)

    • Various project management activities for detroitdriven.us

    • SEO optimization for various Buckfire & subsidiary websites

    • Executed ad strategy (Google AdWords, Facebook Ads, Wordstream)

    • Development, monitoring, analytics and overall management of company’s social media accounts

    • Scholarship coordination

    • Drove strategy for the summer intern social media program that won PR Daily's Content Marketing Awards in the User Generated Content category (Runner-up the year following)

    • Developed content (copy and graphics) for the company's social media accounts

    • Pioneered the first use of Snapchat for the company

    • Handled logistics to send 80 children from North and Central America to Japan

    • Created communications plans and schedules

    • Authored various internal and external communications content, media pitches, and press releases

    • Redesigned and authored the monthly newsletter, The Prospect Perspective

    • Interviewed employees across all job sectors

    • Created and designed various marketing materials

Freelance Clients

    • Ghostwriting and SEO optimized Blogs

    • Social Media consultation, optimization, analytics and content creation brainstorming

    • Website redesign and SEO optimization

    • Led weekly group workshops to advise and optimize BMB’s clients’ social presence and content

    • Led weekly group copywriting workshops

    • Organized COVID Influencer campaign to encourage the people of Wayne County to get vaccinated

    • Coordinated influencer contracting, content creation and served as intermediary between the influencers and the client

    • Content creation and development (graphics and copy) for DWHIN’s Mental Health Awareness Week

  • Led paid and organic social strategies and content creation for Fast Effect clients

    • Designed and created physical marketing materials

    • Led social media strategy, content creation, analytics

    • Drafting of various marketing materials including blogs, press release, infographics, etc.

    • Social media content creation for podcast

    • Development and execution of paid and organic social media campaigns

    • Social media graphics creation

    • Social media strategy consultation and optimization