Lubrizol Brand Refresh Campaign
Organic results:
86K Unique Impressions
7K Engagements
8.1% Engagement Rate (Per Impression)
4.5K Post Link Clicks
53K Organic Video Views
Note: This is just for organic results. We ran a paid campaign too, but every social manager knows the real challenge is with organic posts.
Run across LinkedIn, Instagram and YouTube
Note x2: Our Instagram following was modest at the time, as the account had been launched only a few months prior to the brand refresh.