Lubrizol Brand Refresh Campaign

Organic results:

  • 86K Unique Impressions

  • 7K Engagements

  • 8.1% Engagement Rate (Per Impression)

  • 4.5K Post Link Clicks

  • 53K Organic Video Views

  • Note: This is just for organic results. We ran a paid campaign too, but every social manager knows the real challenge is with organic posts.

  • Run across LinkedIn, Instagram and YouTube

    • Note x2: Our Instagram following was modest at the time, as the account had been launched only a few months prior to the brand refresh.

Click on the images to see the posts in the wild!

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My Work at Lubrizol