The Projects That Got Me Here
My Behance profile features a curated selection of campaigns and content I’ve created throughout my career, offering a broader look at the work that shaped my approach to social strategy and storytelling.
Because the landscape evolves quickly, some pieces may feel dated by today’s standards–but each played a meaningful role in driving impact, testing new ideas, and building the foundation for the strategist I am today.
The employer branding effort successfully showcased one of the nation's oldest industries as a desirable career destination. By leveraging intern-generated content, the company boosted its social media attention significantly, resulting in a surge of new applications and expanding the talent pool.
That Time We Won a PR Daily Award
Partnering with Detroit Wayne Integrated Health Network (DWIHN), I spearheaded the creation of compelling social media copy and eye-catching graphics focused on mental health and suicide prevention for National Suicide Prevention Month (September). This dynamic campaign amplified awareness of DWIHN’s vital resources, sparked meaningful conversations, boosted community engagement, and inspired widespread sharing of life-saving information.
Mental Health Week
Mitutoyo America Corporation, in collaboration with Fast Effect LLC, launched an innovative virtual showroom to connect with potential clients amid COVID-19 restrictions. I spearheaded the creation of engaging social media campaigns promoting the virtual space, orchestrated a dynamic live online event, and developed exciting contests to maximize audience interaction and drive traffic.
Win With Mitutoyo
I’ve come miles beyond that moment! Today, I manage multiple C-Suite personal accounts and have ghostwritten for several CEOs. Still, getting top executives to dive into social media often requires a little extra nudge. That’s why I created this guide back in the day — designed to win them over with what they respect most: hard-hitting stats and numbers.
