"Keep Our Culture Alive" COVID-19 Vaccine Influencer Campaign
In collaboration with EqualSign, Wayne County, Michigan, and DP+, I spearheaded the strategic mobilization of influencers to significantly amplify vaccine uptake in Wayne County. Beyond managing influencer coordination, I orchestrated seamless collaboration between the mural artist and building owners. I also developed a comprehensive influencer guide to guarantee that every post aligned perfectly with the campaign’s brand identity and overarching objectives.