"Keep Our Culture Alive" COVID-19 Vaccine Influencer Campaign

In collaboration with EqualSign, Wayne County, Michigan, and DP+, I spearheaded the strategic mobilization of influencers to significantly amplify vaccine uptake in Wayne County. Beyond managing influencer coordination, I orchestrated seamless collaboration between the mural artist and building owners. I also developed a comprehensive influencer guide to guarantee that every post aligned perfectly with the campaign’s brand identity and overarching objectives.

View the full Influencer Guide and Project Overview

Take me to the Guide!
Previous
Previous

My Work at Lubrizol

Next
Next

The Projects That Shaped Me